Cargill set a Legendary precedent kicking off their three-day, northeastern conference building 15 bicycles for the youngsters of the local Boys and Girls Club of Geneva.
With corporate responsibility threading together their international initiatives in food and agriculture, they were given a unique opportunity to literally give back to their customers.
As 180 Cargill employees and their spouses gathered at the Watkins Glen Park Community Center, they gazed upon 15 large rectangular boxes.
“Today you will be building Cargill’s latest and greatest product,” said Be Legendary’s Founder and Chief Instigator James Carter.
With a simple countdown, these participants were off and building what they now found to be bicycles.
As wheels were attached to frames and these new products were beginning to take shape, Carter redirected the crowds attention.
“These are not just ordinary bicycles,” said Carter. “This is a dream come true for a child. And we just so happen to have some special guests here for you.”
With that, music blasted as Cargill was greeted by the smiling faces of 15 children of the Geneva Boys and Girls Club.
Try not smiling at that.
It was not the fact that these individuals built a bicycle, it is about what that bike means. To a child it means freedom. It means wind blowing in your hair and two tiny pedals at your feet. It means happiness.
Building a bicycle may not be super exciting. You screw in pedals, attach a handle bar, put on a reflector, and all the while, hope you are doing it correctly. But the moment that child’s face comes into the picture, every action that went into building a bicycle takes on a whole new meaning.
There is meaning behind everything we do. Although, children do not come into our offices everyday and remind us of this. You may have to look a little to see it.
When a child brings home a lump of clay from art class, there is meaning behind that.
When a company launches a new product, there is meaning behind that.
When your spouse asks you to cook dinner tonight, there is (definitely) meaning behind that.
When we choose a life of meaning, we are choosing an intentional life. Everything you say or do means something.
For the participants of Cargill they came together as one team to build bicycles for the local Boys and Girls Club. But the meaning of their actions is in the value they place on their company, their community, and on Tuesday, making a child’s dream come true.