On January 8, 2012, Novartis kicked off the new year with more than just good intentions. Donating $9,500 and 120 One World Futbols to Indian Summer Camp, a place for children who are going through or recovering from cancer, this company took intentional actions to make a difference in the lives of others.
Taking team building to a new level, these 850 participants were challenged with some unique tasks. Split into 60 teams these individuals were challenged to take something of little or no value to us and turn it into something remarkable.
Each team was given a bag of trash and two goals. Create a product that will change the world and build a soccer ball that kids will enjoy. Items that you or I might see as worthless were the pinnacle building blocks to these creations.
Clothe and water bottles manifested into an H20 filtration systems and rubber tubing and plastic bags morphed into durable soccer balls. It is truly amazing what is possible when you shift your perspective.
These individuals of Novartis were not only shifting their perspective on cross-functionality with a bag of trash, they were also shifting their perspectives on the possibilities of themselves. James Carter, founder of Be Legendary, posed the thought, “If you could change a bag of trash into these amazing products and soccer balls in 60 minutes, imagine what is possible to change using the resources of the world.”
This thought-provoking discussion culminated into the idea of intentional action. Making our actions intentional draws a very distinct line in the way we can make a difference in the world.
This event was the cornerstone for a life of intentional action. A touchstone reminding each participant to redefine what’s possible and take meaningful steps forward to achieving those outcomes.
The first step these 850 participants took together as one company, showing what amazing outcomes the power of teams can create. One hundred and twenty One World Futbols were donated to Indian Summer Camp. These soccer balls are indestructible, you can run one over with a car and still have the same ball you had 10 seconds earlier.
Along with the soccer balls, Novartis donated $9,500, to the camp. Board President Jon Dubins and Exectuive director Shelby Dehner came to be part of this remarkable event.
“This camp gives these kids an opportunity to be a child again,” said Jon Dubins, “Your donation will give an additional 15 children the opportunity to be a part of this experience.”
These individuals left that afternoon with a new perspective on innovation and a profound sense of impact, but most importantly these individuals left with the idea that each and every single one of them holds the potential to Be Legendary, every single one of them has the capacity to change the world.