Sole Purpose

This past Thursday we brought our legendary intent to 900 very extraordinary SFL employees in Quebec City with the launching of our Sole Purpose event.  Partnering with Soles4Souls, we are taking a joint effort to get shoes to the 300 million inhabitants of developing countries who have no such luxury.  But instead of just shipping out a bunch of shoes, our goal was to empower people to make a difference.  To be the change creating a lasting impact.

What a day! This past Thursday we brought our legendary intent to 900 very extraordinary SFL employees in Quebec City with the launching of our Sole Purpose event.  Partnering with Soles4Souls, we are taking a joint effort to get shoes to the 300 million inhabitants of developing countries who have no such luxury.  But instead of just shipping out a bunch of shoes, our goal was to empower people to make a difference.  To be the change and create a lasting impact.

So we quite literally put the creation of impact in the hands of each SFL employee.  Walking into a room of tables and chairs, they gazed upon hundreds of transparent bags containing ambiguous pieces and parts.  Armed with their ingenuity and guided by a sheet of instructions, this group of people were going to construct sandals that were then going to be shipped off to children in third world countries.

Wow! Talk about impact.  These legendary people were assembling sandals with their own two hands, which, in a couple of weeks, were going to be on a child’s feet. Those very pair of sandals were going to vastly improve the life of another human being. The sandals that they made! Impact rarely comes more direct then that.

CEO of Repario and creator of Sole Purpose, James Carter, spoke to these truly special people before constructing the sandals.  Imagine a world filled with legendary people and legendary actions, that would surely be a world I would love to see.  But as impossible as it seems to you or me, this is the journey of James Carter, and the theme of what he talked about.  Control your awareness, command your beliefs, and harness your courage.  The three components of Be Legendary.  The beauty of it is, and what James spoke so passionately about, is you do not have to go out and find these ingredients, we already have them.  We just have to relearn how to make use of them!

If someone was to tell me I could be legendary I would definitely say, “no way, me legendary? Na-uh.”  But now if someone was to tell me I already am legendary, that would be a whole new perspective that I automatically look at with disbelief.  But James challenged these SFL employees to think of themselves in legendary ways.  Legendary was simply not reality to them, lets face it, it really isn’t to any of us, but our beliefs shape our reality. So it then comes down to – what do you choose to believe in?

Clearly this group of people believed in making a difference.  They assembled pieces, attached laces, helped others, and in the end, built a pair of sandals.  As the event dwindled down, something quite amazing happened.  We saw people walking around the tables gathering unassembled sandals.  They would come up to us and say, “Can I take these sandals that no one has used and build them to be sent out?” James and I just looked at each other, both knowing the same thing – this, was legendary.

And so our kick off Sole Purpose event went wonderfully.  To see people break from their limits simply by realizing that they can, is an astounding and inspiring site to see.  Every time it happens, it helps me break through a few of my own limits.

“Think of a list of legendary people in your life. Do they consider themselves legendary? Probably not. Regardless, they are legendary because you think they are. Oh, and by the way, you’re on someones legendary list too.” – James Carter.

February 12, 2011 at 1:51 pm | Meetings & Conferences | No comment

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